E-commerce has been increasingly regarded as a potentially huge and profitable market. Since 2010, China has boasted the most internet users in the world—exceeding 500 million last year, according to the latest statistics from CNNIC/International Telecommunications Union/OECD/national statistics. Moreover, the growth of Chinese online buyers is even stronger, and the number increased from 74 million in 2008 to 194 million in 2011. The 162% gain during this period even outpaced Internet users’ gr...